The Best of Both Worlds： Internet Shopping on the High Street

　　介紹

　　互聯網購物將達到高街，磚塊和迫擊炮商店利用物聯網（物聯網）和總是連接今天的智能手機攜帶購物者結合的好處，在線與物理存在的優勢。

　　線上與商店；優勢與劣勢

　　只有互聯網零售商似乎已經把傳統商店的所有者處于劣勢。節省了成本的物理處所的費用，并有能力為客戶提供方便的訪問，在任何時間或任何地點，在線企業已經能夠開始和增長較快，成本低。商品和服務的在線繼續增加2013在英國多達16%的銷售，根據IMRG凱捷e零售業銷售指數。根據英國零售業協會的評論和數據顯示，高街的市場狀況仍然具有挑戰性，而且沒有什么增長。

　　The current surge in online business， however， is not due to the success of pure Internet retailers alone， but also reflects the way traditional stores are developing multi-channel strategies that combine in-store sales with Internet as well as mobile commerce via smartphones and tablets. Some chains with an established nationwide network of stores have successfully exploited their infrastructure to offer click-and-collect as a convenient and cost-effective delivery option.

　　On the other hand， some online retailers are becoming attracted to the advantages of owning one or more physical stores. A survey by Royal Mail， reported in the Financial Times， found that just over 40% of small online-only retailers said they would seek space in a physical store during 2014. Between online and conventional stores， today’s retail sector is complex and multi-faceted. Both models have strengths and weaknesses.